A new chapter? Probably too much to ask I’d reckon. I have previously Posted on celebrities jumping on the tequila (or mezcal, or sotol) bandwagon to “create” new brands of tequila for “discerning” consumers. Celebrity Tequila. Cultural Appropriation? Gentrification? Only a few hours ago (on the twenty sixth day of October in the year of our Lord two thousand and twenty three) a new celebrity … Continue reading Celebrity Tequila : A New Chapter?